A directory listing is rent. Frizerly builds you an asset: SEO content that ranks your own practice site on Google and gets you recommended by ChatGPT, Gemini & Perplexity — published automatically.
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See exactly how Frizerly compares to Psychology Today — feature by feature. Frizerly doesn't just analyze; it executes.
| Feature | Psychology Today | Frizerly |
|---|---|---|
| Starting Price | $29.95/mo | Flat monthly rate → |
| Auto-publish blog content | ||
| AI visibility (AEO + GEO) | ||
| SEO keyword research | ||
| Content creation included | ||
| Social media automation | ||
| You own the channel | no (rented listing) | yes (your website) |
| Google ranking | ||
| AI citation (ChatGPT, Perplexity) | ||
| Rank tracking | ||
| Lead decline risk | High (referrals dropping) | Low (grows over time) |
| Setup time | 30 min profile setup | 10 minutes |
| Scalability | One listing, one market | Unlimited content, any market |
Every article Frizerly publishes lives on your domain. Cancel Frizerly and the content still ranks. Cancel a directory and you vanish the same day.
Check our demo blog here
On a directory you sit in a grid beside forty nearby clinicians, sorted by criteria you cannot influence. On your own site, the visitor is reading only about you.
Clients increasingly ask ChatGPT for a therapist recommendation. Directory profiles rarely get named. Frizerly structures your content so you can be.
Directory fees buy the same visibility every month forever. Published articles accumulate — month twelve inherits everything from months one through eleven.
Someone who read your article on a specific modality before booking already understands your approach. Fewer mismatched consults, fewer no-shows.
Directory filters are blunt instruments. Search is precise. Frizerly writes for the exact presenting problems you treat, in the states where you are licensed.
You are not adding a marketing job to a full caseload. Frizerly researches, writes, and publishes on schedule. Review if you want to, or leave it running.
Each article can auto-share to LinkedIn and Facebook when it publishes, so referral sources and past clients see your expertise without you posting.
The complaint is remarkably consistent: the listing that once filled a caseload now produces a trickle. Directories got more crowded while client behaviour moved to Google and, increasingly, to AI assistants. The real problem is not the platform — it is depending on a channel you do not own. Frizerly fixes that by turning your own website into the thing that gets found.
Any clinician whose inquiries have thinned out or who wants a channel that does not depend on a platform.
LPCs, LCSWs and LMFTs who want inquiries arriving directly rather than through a profile
Virtual practices competing statewide, where directory geography filters work against you
EMDR, grief, trauma and perinatal clinicians whose specialty is invisible in a coarse filter
Associates building a first caseload who cannot afford to wait on directory placement
Clinicians off insurance panels who need clients that specifically want their approach
Teams paying per-clinician listing fees that scale linearly while results do not
An optometry practice — same shape of business as a therapy practice, local and appointment-driven — used Frizerly to publish 360 articles automatically and reached 600+ monthly organic clicks, growing from 12 indexed pages to 548. Crucially, the top performers were hyper-specific patient questions, not generic service pages. Full numbers in our optometry SEO case study.
Both can coexist. Only one of them is still yours next year.
You appear beside every nearby clinician with similar credentials, competing on photo and blurb inside someone else's layout.
A visitor arriving from search reads your words on your page, with no competitor one click away in a sidebar.
Monthly fees buy the same slot repeatedly. Content is equity — it accumulates and keeps working after you stop paying.
45% of consumers now use AI tools for local recommendations, up from 6% a year earlier (BrightLocal, 2026). They cite content, not profiles.
Rank for the exact modality and presenting problem you treat. Directory filters cannot express what makes your practice different.
Search Console shows exactly which queries brought each visitor, so you learn what your prospective clients actually need.
Frizerly publishes client-attracting content to your own practice website automatically — so your next inquiry comes to you, not to a platform.
Start Free TrialKeep your listing while this runs. Cancel it later if the numbers say you can.
Frizerly studies your specialties and licensure, then finds the specific searches prospective clients use — the ones a directory profile can never rank for.
A listing gives you one paragraph. Frizerly gives you dozens of full articles, each ranking for its own set of queries and demonstrating genuine expertise.
Content is structured with schema and clear question-answer formatting so ChatGPT, Gemini and Perplexity can surface your practice by name.
Track where consults actually originate. Once organic search outpaces your listing, the monthly directory fee becomes an easy decision to make on evidence.
Deep-dive guides on alternatives to Psychology Today and building your own client pipeline.
Everything else Frizerly does for private practice growth:
Rank on Google for the therapy keywords that bring consultation requests.
AI that grows your caseload, not AI that writes your session notes.
Become the practice ChatGPT and Perplexity recommend by name.
Statewide organic reach for virtual and multi-state practices.
One system for clinicians who run their own marketing.
Set your publishing cadence once and never write a post again.
Turn your specialty into interlinked clusters that compound.
Real results from 360 automated articles at a small local practice.
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